GoodMarket App

As part of the Interaction Design Course at Design Lab, I worked on a grocery shopping app named GoodMarket. The ficticious grocery franchise determined through market and user research they needed an online grocery shop with a target market of the bussy professional.

With a market and usability competitive analysis I could learn from the competitors what solutions exist, what works well and what can be improved. And as a result how can GoodMarket app position as a better option than the existing products.

To develop the sitemap I carried out Card Sorting, presenting 20 items of GoodMarket’s inventory to 3 volunteers that matched the busy professional persona. 

To create a user flow I created the following user scenario:

"While at work, Marlene realizes that she’s getting low on groceries and needs to go shopping. She has a full day ahead, a date after work, and no time for standing in long lines at busy supermarkets. On top of that, she has several intolerances and nut allergies. She would like to find products that fit her needs hustle free and quickly to avoid wasting valuable time browsing."

I created the wireframes illustrating the overall layout of the product interface and defining the behavior of its elements.

GoodMarket App
UX: Interaction Design course project

Methods
Competitive analysis, usability competitive analysis, card sorting, sitemap, user flow, wireframes.