With no branding of its own EF Languages Blog would be co-living with other blogs from EF. We branded the blog, redesigned the website, and added a subscription newsletter.

The experience of browsing through the blog was improved by including categories adjusted to the content as well as adding tags.

A more dynamic homepage layout helped preview more articles at a time. Category sections were also shown on the main page now.

Working closely with the content team and stakeholders to give character to the blog and aligning it with the EF brand.  An improved UI and UX resulted in an increase in the volume of visits and subscriptions to the blog.

EF Go Blog
Branding and re-design of EF’s blog 

Studio
EF Zürich Design,  EF London Design

Core team
Creative director, Product owner, designers, developers

Role
Logo design, visual design in collaboration with the external team responsible for product development.

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