EF Language Destination Pages

EF Languages Abroad offers language learning programs for 12 languages in 54 destinations.
The goal of this project was to improve the user experience of the main product page of the business, the Destination page.

New Mobile designs showcasing the London page and different sections. With the sticky bar, users could view the price and perform actions.

We gathered content requirements, feedback, and usability issues from the previous mobile design, and carried out a UX Competitive analysis. With this information and the idea of improving the experience we created a page that was significantly different, users were able to learn all about the product and book without leaving the page.

New Mobile designs showcasing modal windows with additional information and the image gallery.

The previous design consisted of a long menu that prompted modal windows for each section. We displayed content on the same page and included modal windows only to give additional information. 

New Mobile designs showcasing the programs, accommodation, and summary sections.

With the pages designed we set on to do in-person usability testing in several markets. Thanks to them we could fix and improve features.

New Mobile designs showcasing the menu, contact us, and info meetings sections.

With the new Destination pages, users could grasp quicker an idea of the product offered, select a course, and the accommodation type to build their trip. The total price was always displayed and they could easily book or get a personalised quote.

EF Destination Pages
Revamping of the page, featuring new UX and UI.

Studio
EF Zürich Design

Core team
Project manager, Creative director, UX designer, UI designer, developers.

Role
Visual design, UI, Prototyping, Usability testing in collaboration with UX designer.