The EF Travel Quiz is a campaign with the theme of travel personality. Users are prompted with the beginning screen after clicking on social media ads.

The goal was to create an experience sufficiently immersive in order for the user to click through the entire quiz, and in the end be willing to learn more about EF.

Based on the EF personas ranging 16 to 18 years old we created 5 traveller personality outcomes and matched them with several destinations and programs. Which would be suggested at the end of the journey.

EF Travel Quiz
Branding campaign 

Studio
EF Zürich Design

Core team
Project manager, Creative director, designer, developers

Role
Visual design, UI and social media

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