Based on the success of previous hashtag campaigns, #EFstories was thought of to tell the story of EF through the eyes of the students to increase brand sentiment.

The goal was to increases the brand perception among the target market. And to provide provided with a powerful asset for use in the sales process, student testimonials.

We created a testimonial repository, where students and prospective students could find reviews in their language from a destination of their interest. 

The page collected Instagram #EFstories posts curated through an external service. Each post would also have a link to the destination and one to the program connecting this way with the product sites. 

#EFstories Testimonial Engine
Marketing Campaign

Studio
EF Zürich Design 

Core team
Project manager, art director, designer, developers

Role
UI, UX